Book Promotion and Publicity Tools

Book launches are well-attended events for fans of famous and up-and-coming book authors. Common activities at these events include a quick introduction of the author’s writing background, chapter readings, discussions with the audience, refreshments, and book signing. Prior to this, several promotional activities are held to gain publicity for the upcoming book launch. Book launches are held in venues such as bookstores, cafes, gardens, or multi-purpose areas.

Limited funding and resources can prove to be challenges in promoting book launches and readings. One inexpensive and effective tool book promoters can use is printed marketing materials. Below lists several examples of these printed materials.

Postcards – Postcards can serve as artistic promotional tools for a book launch. They can feature photo images of scenes from the book, portraits of the artist, or photos of the book cover.

Lines from the book can be printed at the back along with the details of the event. Details of special promos or offers can also be printed at the back of the postcard such as discounts for book launch guests, free dishes at nearby restaurants, or free gifts at novelty shops. Today, bulk orders of postcards can be printed easily using the services of online printing companies.

Bookmarks – Bookmarks serve as novel promotional materials for this type of event. They can feature vivid images and text about the story, author, or book series. Bookmarks can also be used to announce free discounts, on-site promos, and free giveaways at event sponsor establishments. Online printing companies offer wholesale bookmark printing and hole drilling services.

Posters – A poster print can serve as a high-impact, on-site promotional material for a book launch.

Promoters can print poster campaigns announcing book launch details, special guests, discounts, giveaways, and purchase privileges. Online poster printing companies offer wholesale printing of posters using offset posters and digital printers for small quantities.